Thrift shop concept for "Magazin Zing".
The concept of the event was a promo one night sale in a fashion store in Moscow. The idea was to create a store looking like a thrift shop, so we collected all the old unwanted things we had (later they became a part of the sale), took pictures and combined them with clothing pictures we took at the store. To support the “cheap night” with the media we used a low cost street art print technique. 7x3.5m format artwork was printed on about 156 A3 pages to be later combined on a wall (it also significally reduced production costs). The process of making the shop window was rather unusual sight for that location and many passers by were taking pictures, the day after one of the Moscow's top fashion blogs posted an article. So all project turned into a 360 promo action.
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