A 360 campaign for Media Markt double opening in Kazan.
The creative idea for this campaign was developed as a solution for a complex marketing scenario. To announce the opening of 2 megastores one after another, and to raise awareness in the city to the maximum at each opening. The link was found in "upgrading" cultural uniqueness of the capital of Tatarstan by the technology that Media Markt brings to its citizens.
Prelaunch ambient and slogans:
TVC:
Prints:
Posts
