Hide and seek concept for "Magazin Zing"
The minimalistic design of the "Magazin Zing" facade is often leaving the store unnoticed by people who pass it, so we were tasked to create something that would stand out in the downtown cityscape. What could be more noticeable in the city than its antipode,– the wilderness? The insight is that for the fashion aware people the process of seeking for clothes is often like a game of hide and seek. This led us to the concept of hide and seek in the forest for this brief.
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