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Daikon

Daikon sushi & noodle house online chef's table

The online service that is available at restaurants web page gives a sneak peek at the magic of thai and indonesian cuisine online. With help of cameras mounted right on chiefs' heads you'll get unique first-person view of cooking various dishes. However, the most fascinating experience awaits you right at the restaurant where you can watch any meal you order prepared in real time using restaurants wi-fi.

A 360 campaign for Media Markt double opening in Kazan.
The creative idea for this campaign was developed as a solution for a complex marketing scenario. To announce the opening of 2 megastores one after another, and to raise awareness in the city to the maximum at each opening. The link was found in "upgrading" cultural uniqueness of the capital of Tatarstan by the technology that Media Markt brings to its citizens.

Prelaunch ambient and slogans:

TVC:

Prints:

Identity + visual communication concept.
Misato village is a japanese cottage housing project of “Sekisui LLC” company, the leading private housing construction company in Japan. The concept is based on the japanese poetry. Like hokku logo and visuals are minimalistic forms, containing strong emotional message.

The logo

Prints

site main page

Launch concept for a new e-sigarette brand.

Hide and seek concept for "Magazin Zing"

The minimalistic design of the "Magazin Zing" facade is often leaving the store unnoticed by people who pass it, so we were tasked to create something that would stand out in the downtown cityscape. What could be more noticeable in the city than its antipode,– the wilderness? The insight is that for the fashion aware people the process of seeking for clothes is often like a game of hide and seek. This led us to the concept of hide and seek in the forest for this brief.

Visual idea for Media Markt 3d catalog
A catalogue dedicated to 3d devices for the vip clients of Media Markt. The idea for the graphics was inspired by illustrations used in physics to picture optical illusion effects such as stereo vision. Using different light morphing graphics we created around a 100 unique compositions so that none of the pages of the catalog looked the same.

original graphics

page design

Sprite "Think fresh" New Year Tree in Rolling Stone mag.
The only fresh visual printed by Russian Sprite marketing team in 2010. Unfortunately.

A flyer to support a closing sale in "Magazin Zing"

Faber & Faber book covers generation.

D&AD brief for BHSAD. The Print-on-demand service was started by Faber&Faber and they wanted D&AD students to create a design solution that would allow people get each single copy of the book with unique printed cover that would not repeat throughout the series still staying in line with it.

Puma XR launch.

Guerilla campaign to announce new Puma XR sneaker sale launch.

23 mixed media street art compositions on the streets of Moscow.

Thrift shop concept for "Magazin Zing".

The concept of the event was a promo one night sale in a fashion store in Moscow. The idea was to create a store looking like a thrift shop, so we collected all the old unwanted things we had (later they became a part of the sale), took pictures and combined them with clothing pictures we took at the store. To support the “cheap night” with the media we used a low cost street art print technique. 7x3.5m format artwork was printed on about 156 A3 pages to be later combined on a wall (it also significally reduced production costs). The process of making the shop window was rather unusual sight for that location and many passers by were taking pictures, the day after one of the Moscow's top fashion blogs posted an article. So all project turned into a 360 promo action.

making of

invitations

the result

Collective!

Daikon

Media Markt

Misato

Cidjet

Hide & seek

Media Markt catalogue

Sprite "Think fresh"

Magazin Zing

Faber & Faber

Puma XR

Thrift shop

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